The charities benifiting from the day are The Nelson Mandela Children's Fund, The FW de Klerk foundation, Starfish, and Ma Africa Tikkun. These charities help children whose lives have been affected by AIDS through education and other initiatives.
Miller Brands supports this prestigious event through volunteers providing premium refreshments and also by donating a prize for the charity auction. Jonathan Bennett, Head of Corporate Affairs said:
“We are delighted to help support such a prestigious event and one that is raising money for extremely worthy causes".