Miller Brands adheres to the Portman Group Code of Practice on the Naming, Packaging and Promotion of Alcoholic Drinks and recommends that consumers in search of comprehensive information on responsible drinking visit the website www.drinkaware.co.uk
SABMiller has long sought to promote the responsible use of its products and to combat abuse and misuse. As we have expanded into a global brewer, so we have reviewed and consolidated our approach to addressing concerns around underage drinking, and drinking and driving in particular. This year we have agreed a new Alcohol Manifesto, with expanded policy objectives and a detailed Code of Commercial Communication. This sets a consistent worldwide standard that all group companies must meet or exceed.
In many different cultures around the world, alcohol has long played an important part in social life and community celebrations. The responsible consumption of alcohol beverages by those not at risk is, we believe, compatible with a balanced and healthy lifestyle.
At the same time, excessive or irresponsible consumption of alcohol beverages can result in negative personal, social or health consequences. SABMiller acknowledges its responsibility to address this reality.
Effectively combating abuse and misuse also means tackling the harm that may result from occasional over consumption by those whose total consumption may not be excessive.
Our overall objective, as contained in the company's new Alcohol Manifesto, has three elements:
- To promote responsibility in the use of beverage alcohol, as part of a healthy lifestyle, while at the same time endeavouring to prevent alcohol misuse and abuse
- In our commercial communications, to promote our own brands among those who have made the decision to consume alcohol beverages
- To ensure that the commitment to responsibility remains seamless across the company, while at the same time acknowledging cultural differences and differences in approach dependent on the nature of the company's investment in a particular country.
Download our Alcohol Manifesto brochure
For further information please see www.sabmiller.com