As the New Year has begun so has the search for Pilsner Urquell’s UK Master Bartender.  Each year the original golden lager reaches out to its markets across the world encouraging them to find their Master Bartender who will go on to represent their country for the title of Pilsner Urquell International Master Bartender of the Year.  This year however, not only will the Pilsner Urquell UK Master...

Pilsner Urquell, the world’s first golden lager, has renovated its off-trade packaging to reflect the beer’s status as a true original and a timeless classic.  The new packaging sees greater emphasis of the beer’s heritage and authenticity whilst making sure that it still has a contemporary feel, appeals to customers and creates high visibility on shelf.  The changes reiterate the beer’s status...

Pilsner Urquell, the world’s first golden lager has crowned Chris Milner from Browns Bar and Brasserie in Leeds with the prestigious title of Pilsner Urquell UK Master Bartender of the Year. Chris will now join seventeen bartenders from around the world in the Czech Republic, the birthplace of Pilsner Urquell, and will then go onto Berlin to attend a glittering awards ceremony where he will...