Pure and uncompromised since 1842, the world’s first Pilsner is a legend worth discovering… Pilsner Urquell, the original pilsner from Pilsen – part of Miller Brands portfolio of successful World Beers - is proud to announce the launch of its Legends campaign. It features legends from the world of sport, film, music and technology as part of its on-trade activity to support 500 outlets in the...

The Thatchers Arms in Mount Bures near Colchester has been crowned Pilsner Urquell’s Smartest Pub and awarded £10,000 to bring their business aspirations to life. The award is the culmination of a competition by the Czech lager, launched in May, which encouraged consumers to Take the Czech Challenge by solving a puzzle card designed specifically for the beer brand by Mensa, The High IQ Society. ...

Across the country, suitcases are being packed and business plans written as the finalists in the search for Pilsner Urquell’s Smartest Pub have been announced. At the end of February each of the finalists will fly to Pilsen, the home of Pilsner Urquell, to seek inspiration from the legendary brewery and present their business ideas on how to develop and grow their business in conjunction with...