The Mill, created by Miller Genuine Draft, will mark a year of supporting Scotland’s emerging music scene with two landmark gigs taking place in Glasgow on Thursday 27th August and in Edinburgh on Thursday 3rd September 2009.  The Mill welcomes back four crowd favourites from the last year. We Were Promised Jetpacks and Broken Records will take to the stage in Glasgow, and The Ads and Found...

Dynamic new packaging has been launched across all Miller Genuine Draft packaged products reflecting the association with the brand’s live music activity in Scotland, The Mill. The new packaging reflects the second new pack this year, in a programme of changes which mirrors the progress of The Mill experience.  Further imagery changes are planned for later in the year, keeping the brand ahead of...

Miller Brands UK are continuing to invest in an ATL campaign for The Mill, the live music experience brought to audiences by Miller Genuine Draft, and the latest activity goes live from June 19 to July 16. The brand will be showcasing The Mill activity across cinemas in key cities throughout Scotland.  The advert takes the form of a ‘rockumentary’ showing how The Mill takes a genuinely different...