12/05/2008 17:33  |

Tyskie Great Flag 

Take Your Place in Football History!

Tyskie, Poland’s favourite beer, has created a giant football supporters flag to help cheer on the national team in the 2008 European Championship.

The football crazy nation has captured thousands of signatures across 18 Polish cities on a flag that measure some 53 feet!  The next stop for fans to register their support takes place at “The Great Flag Event” in London’s Potters Fields Park (near Tower Bridge) on the South Bank on Thursday 15th May from 10am – 8pm.

The flag which will be made up from a patchwork of supporter’s signatures will be joined to create a monster token of support to be presented to the national team at their friendly match with Denmark on 1st June prior to their departure to the tournament. 

The Polish have a history of creating spectacular iconic displays of their dedication to their football team. In March and April this year, the national monuments across nine cites were adorned with the red and white of the team, over a million flags were hung from the windows of the highest tower blocks to the smallest of lodgings. Where in the UK we see flags galore in cars, the Poles went one step forward hanging their flags on buses, trains and trams!

“This is a unique opportunity for Polish supporters in the UK to play a part in football history” said Tomasz Kanton, Brand PR Manager of Kompania Piwowarska. “If Euro 2008 was won on passion and enthusiasm then Poland would be lifting the cup!”

Fans across London will also be able to watch the beautiful game Polish style in a number of dedicated bars that will be taking part in the Polish celebrations.  The venues will be adorned in team colours and what better accompaniment to enjoy the match with than a bottle of cold Tyskie!” 

Date: 15th May 2008
Time: 10.00 a.m. – 8.00 p.m.
Place: London, Potters Fields Park, by the Tower Bridge
Participation fee: Free
Who: Over 18’s only

-ENDS-


For more information contact:

Kirsten Ross
Quantum Marketing
10 Central Business Park
Southcote Road
Bournemouth
Dorset BH1 3SJ
Tel : +44 844 800 3046
kirsten@qm-uk.com

 

Tomasz KANTON
Brand PR manager
KOMPANIA PIWOWARSKA SA
tomasz.kanton@kp.sabmiller.com
Tel.: +48 61 87 87 776
Fax: +48 61 87 87 850
Mobile: +48 695 592 651