Peroni Nastro Azzurro, the UK’s No 1 Italian premium beer has extended its loyalty scheme – Club Peroni – to encompass all independent on-trade outlets that sell its 330ml bottles.
Initially launched to reward Italian restaurants, Club Peroni has now been extended so that the growing base in the on trade can reap the rewards of stocking Peroni Nastro Azzurro.
For each on trade case of Peroni Nastro Azzurro, a point or in this instance a punto (“Italian for point”), is printed on the case and the puntos can be simply torn off and collected by Peroni stockists. Outlets then send their puntos to a Club Peroni freepost address to be ‘banked’ and once enough puntos are collected; outlets can then redeem their puntos for great rewards online or through a catalogue detailing all the items available.
The puntos can be used to obtain both point of sale materials such as the coveted Peroni branded glassware or they can be used to treat yourself or your outlet to something special such as a Gaggia Classic Espresso machine!
An example of the rewards available include:-
• Bar Blade 10 puntos
• Men/Ladies T-shirt 16 puntos
• Set of 6 half pint glasses 28 puntos
• Sony Digital Camera 208 puntos
• Sony Playstation 652 puntos
• Gaggia Classic Espresso Machine 659 puntos
To join the free Peroni loyalty scheme, customers of Peroni Nastro Azzurro can call 0800 731 1728 or visit www.clubperoni.com where they can register as a member to receive a kit containing a catalogue detailing the gifts that they can redeem, a handy collector box to store their puntos and a Peroni key fob.
Natalie Bell, Customer Marketing Manager for Miller Brands said; “At Miller Brands we’re always looking for ways to bring value back into the beer category and to our customers. Club Peroni is a way to say thank you to loyal Peroni stockists for their commitment to us in building such a great brand.”
For more information please contact:
Leisure PR & Communications
(M) 07753 838 490
Notes to Editors:
About Peroni Nastro Azzurro
• Peroni Nastro Azzurro is the number one Italian imported lager in the UK.
• Peroni Nastro Azzurro has been imported to the UK since 1965 as a bottled beer. It is
now also nationally available in selected draught outlets.
• Peroni Nastro Azzurro is a well-balanced, clear, pale lager made by using the finest
spring-planted barley and Italian maize combined with malts and hops in the brewing
process to create the highest standard of premium beer.
• Off-trade RRP for a four-pack of Peroni Nastro Azzurro is £4.49.
• Website: www.peroniitaly.com
About Miller Brands UK
Miller Brands UK was launched in 2005 and is a subsidiary of SABMiller, one of the world's largest brewers. Miller Brands UK has assumed responsibility for the development of all SABMiller’s international premium brands across the UK; these include Peroni Nastro Azzurro, Pilsner Urquell and Miller Genuine Draft. Through its consistent pricing and distribution discipline, supplemented by engaging marketing activities, Miller Brands UK is bringing value back into the beer category. Sales are currently growing in excess of 20% year on year in a declining market and this is increasingly recognized and referenced by retailers.
About Birra Peroni S.p.A.
SABMiller acquired a majority interest in Birra Peroni in May 2003. Birra Peroni S.p.A It is now the second largest brewer in Italy with an approximate 25% market share and three operating breweries in Bari, Padua and Rome. Its portfolio of brands include the number one beer brand in Italy, Peroni; Peroni Nastro Azzurro and other leading beers including Gran Riserva, Crystall, Tourtel, Wührer, Raffo and Itala Pilsen.