To recognise and celebrate the best of Italian Design, Peroni Nastro Azzurro will again be bringing the successful Peroni Blue Ribbon Design Awards to life in the on-trade through ten virtual exhibitions in UK style bars.
The Peroni Blue Ribbon Design Awards invited design enthusiasts to create pieces inspired by the authentic Italian occasion of Aperitivo, which combines small plates of food with refreshing light alcoholic drinks during the early evening hours of the week as a relaxing prelude to dinner.
Ten bars in ten cities have been selected to host this stylish in-bar event, where customers can view innovative design pieces, designed using the Italian values of craftsmanship, passion and attention to detail; values which Peroni Nastro Azzurro shares in the brewing of its beer. To add authenticity, customers will be able to sample Aperitivo, inspired by each bar’s menu along with complimentary bottles of Peroni Nastro Azzurro, all delivered with a touch of Italian style.
The in-bar exhibitions in April and May coincide with the launch of a brand new series of talks from Peroni Nastro Azzurro and the Design Museum, London entitled ‘Made in Italy - The influence of Italian Design’. Taking place in May 2010, the talks will offer unique insights into contemporary Italian Design, with key figures from the industry including James Irvine, Mario Bellini, Piero Lissoni, Antonio Citterio, Michele de Lucchi and Roberto Giolito discussing its influence and excellence.
Gillian Loudon, Customer Marketing Manager, Miller Brands said, “The interest from both our customers and their consumers for the Peroni Nastro Azzurro Blue Ribbon Awards last year was fantastic. The eye-catching exhibition created theatre in the bars; brought the Italian Design exhibition that we held at the Institute of Contemporary Arts (ICA) to life in the trade, as well as educating everyone on the authentically Italian occasion of Aperitivo.”
Matt Zain, owner of Mocka Lounge in Cardiff hosted one of the first exhibitions back in October and has signed up for the activity again. Matt said, “The exhibition worked really well for us last time, so it was a pleasure to be asked to host it again. I’ve always found the Peroni Nastro Azzurro activations unique and innovative, capturing the imagination and attention of my customers. Their association with Italian icons such as Alessi help to reinforce the brand’s heritage and create a real talking point.”
The participating bars will host the Peroni Blue Ribbon Design Awards on the following dates:
Thursday 8th April
Ink
54-55 Meeting House Lane, Brighton, BN1 1HB
Wednesday 14th April
Java
9 Park Street, Bristol BS1 5NF
Thursday 15th April
Mocka Lounge
1 - 2 Mill Lane, Cardiff, CF10 1FL
Thursday 22nd April
Poppyred
70 Hurst Street, Arcadian Centre, Birmingham, B5 4TD
Wednesday 28th April
Heebie Jeebies
80 Seel Street, Liverpool, Merseyside L1 4BH
Thursday 29th April
Barca
Arches 8 & 9, Catalan Square,
Castlefield, Manchester M3 4RU
Tuesday 4th May
Toast Bar & Bistro
West Point, Wellington Street, Leeds, LS1 4JY
Wednesday 12th May
Tigerlily
125 George Street, Edinburgh, EH2 4JN
Thursday 13th May
Metropolitan – Bar and Restaurant
Candleriggs, Glasgow, G1 1LE
Wednesday 19th May
Patch
58-60 Carter Lane, London, EC4V 5EA
-ENDS-
Issued: 18/03/10
For more information please contact:
Emma Currin
Leisure PR & Communications on behalf of Miller Brands
(M) 07753 838 490
Email: emmacurrin@leisurepr.co.uk
Notes to Editors:
About Peroni Nastro Azzurro
• Peroni Nastro Azzurro is the leading Italian imported lager in the UK.
• Peroni Nastro Azzurro has been imported to the UK since 1965 as a bottled beer (330ml & 660ml). It is now also available in draught in selected accounts nationwide.
• Peroni Nastro Azzurro is a well-balanced, clear pale lager made by brewing the finest spring-planted barley and Italian maize combined with malts and hops to create the highest standard of premium beer
• RRP for a four-pack of Peroni Nastro Azzurro is £4.49
• Website: www.peroniitaly.com
About Miller Brands
Miller Brands is the UK and Ireland subsidiary of SABMiller, one of the world's largest brewers. Miller Brands has responsibility for the development of SABMiller’s international premium brands across the UK and Ireland; these include Peroni Nastro Azzurro, Pilsner Urquell and Miller Genuine Draft. Through its consistent pricing and distribution discipline, supplemented by engaging marketing activities, Miller Brands is bringing value back into the beer category. Sales are currently growing in excess of 20% year on year in a declining market and this is increasingly recognised and referenced by retailers. More information can be found at www.millerbrands.co.uk.
Alessi
For all media inquiries and image requests exclusively concerning Alessi, please contact Murray Weir Willats, UK Public Relations for Alessi
T: 020 7245 1066 E: alessi@murrayweirwillats.com