The collaboration with iconic fashion designer Antonio Berardi
Peroni Nastro Azzurro is proud to announce their latest contribution to the glamorous world of Italian fashion in the shape of a collaboration collection with Anglo-Italian designer Antonio Berardi. Peroni has worked with Antonio Berardi to design and create three bespoke fashion items. The designer said of this new collaboration, “Peroni Nastro Azzurro is about style, craftsmanship and quality. I wanted these items to convey the same spirit, reflecting the passion of all things Italian as only Peroni Nastro Azzurro can.”
Renowned for their unique style, natural flair and creativity, Italians have produced some of the world’s most enduring and widely admired fashion designers: from Gucci and Prada to Armani and Versace, the list is endless and whilst the styles and designs have differed greatly over the years, the key elements of craftsmanship and passion have remained consistent throughout.
To celebrate this rich heritage in Italian style Peroni Nastro Azzurro has chosen to work with Italian designer Antonio Berardi, an ambassador of the brand, who shares the same values of authentic Italian craftsmanship and heritage. The natural partnership between Berardi and Peroni Nastro Azzurro personifies a true sense of ‘Italian-ness’ – passion, tradition and effortless chic.
Antonio Berardi’s methods of design and creation are fundamentally Italian. His fervent focus on excellence combined with his inherent flair for fashion design make him a perfect partner for Peroni Nastro Azzurro who mirror his passion for distinction and quality.
The Peroni Nastro Azzurro - Berardi Collection
Inspired by Peroni Nastro Azzurro and the Italian way of bringing style to everyday items, Berardi has designed three desirable and alluring fashion pieces; an innovative leather laptop case, a chic kagoule and a slick jewel bottle opener. All three pieces are distinctly unique, forged through the shared Italian ethos of craftsmanship, design and perfection that both Peroni Nastro Azzurro and Berardi hold in such high esteem. The three piece Peroni Nastro Azzurro - Berardi collection is as clever and stylish in form as it is in function and epitomises the phrase ‘Iconic Italian Style’.
Peroni Nastro Azzurro - Berardi Laptop Case - Completing every look, from busy city chic to creative industry mavens, this contemporary piece proves that work need not be boring. Made of hand rolled palmellato leather and lined with soft malt coloured suede, it is classic and timeless whilst at the same time stylish and innovative, with its handle that allows you to carry the bag in two different ways. The use of this age-old Italian technique adds a taste of the craftsmanship that has been perfected over centuries of use across Italy.
Peroni Nastro Azzurro - Berardi Kagoule – As playful as it is practical, the kagoule is a fashion statement for the understated. Berardi has, once again, dared to be different and used a revolutionary aluminium weave as the key feature, with a vibrant lining in Peroni Nastro Azzurro blue. Inspired by the aluminium of the bottle cap, the kagoule is, in the designer’s own words, ‘a bottle of Peroni Nastro Azzurro translated into a fashion garment’.
Peroni Nastro Azzurro Berardi Bottle Opener – This slick, chrome bottle opener is reminiscent of 1960’s Italian design, the era that gave birth to the iconic Vespa 50, the Fiat 500 and to Peroni Nastro Azzurro. Berardi wanted to take an everyday item and turn it into something you would be proud to have on show, “I wanted something that worked like a piece of jewellery, something which would look beautiful in your home or in a bar and above all something functional”
The collection will be available on www.yoox.com from May 2009.
-ENDS-
For further information:
Peroni Nastro Azzurro UK Press Office
Shine Communications
Sophie Knight or Rachel Beckett
Email: sophie.knight@shinecom.com
rachel.beckett@shinecom.com
Tel: 020 7100 7100
Notes to Editors:
About Peroni Nastro Azzurro:
• Peroni Nastro Azzurro is the leading number one Italian imported lager in the UK
• Peroni Nastro Azzurro has been imported to the UK since 1965 as a bottled beer (4
pack – 330ml & 66cl). It is now also available in draught nationwide
• Peroni Nastro Azzurro is a well-balanced, clear pale lager made by brewing the finest
spring-planted barley and Italian maize combined with malts and hops to create the
highest standard of premium beer
• RRP for a four-pack of Peroni Nastro Azzurro is £4.49
• Website: www.peroniitaly.com
About yoox.com:
Established in Italy in 2000, yoox.com is the leading virtual boutique of multi-brand fashion & design in the world with five million unique visitors per month making it their shopping destination of choice.
Thanks to a direct relationship with designers, manufacturers and authorized dealers, yoox.com is an infinite ever-changing archive that proposes rare and pioneering styles, which are difficult to find in traditional shops. Curious and continuous scouting into new creative possibilities make yoox.com an innovative online space offering exclusive collections by prestigious designers, a carefully selected range of end-of-season clothing and accessories at accessible prices; from vintage collectibles to capsule collections by cutting-edge designers and a unique assortment of books, design and art objects. yoox.com has become a destination and a reference point for fashion lovers all over the world.