I car share with a couple of other colleagues (doing our bit for the environment!) and normally get in to work at about 8.15. The day doesn’t really begin at all until I’ve had a cup of coffee and some breakfast. Then it’s usually down to checking emails and catching up with the marketing agencies we work with on our campaigns. Sometimes I might have an early meeting – for example on Thursdays I may need to present to our internal Compliance Committee that provides input on responsible marketing issues and ensures we are meeting or exceeding best practice in this area.

Mornings are generally spent planning and implementing the range of marketing activities we do with my team. It’s challenging and fun; we want everything we do to be innovative and it’s great to work with our brands and to push the boundaries of how the beer category is perceived.

For example, we see Peroni Nastro Azzurro as a style brand rather than purely a beer brand and we’re working on some really exciting stuff at the moment, like our link up with the iconic Italian designer Matteo Alessi.

I normally have lunch with my team and often our colleagues in trade marketing – but everyone’s welcome! I think it’s one of the benefits of working for a relatively small company that lines of communication between different departments are kept open. For example we speak to our Sales team frequently about strategies and what’s happening in the market. The size of our business is also good for development because you get a lot of responsibility and exposure to the senior management.