Miller Brands have recently announced their intention to take over the brewing, marketing, sales and distribution of Miller Genuine Draft in Ireland following the termination of a long-standing relationship with Beamish and Crawford. These changes took effect from April 30th 2009.

As of this date, sales and distribution for Miller Genuine Draft in the Republic of Ireland transferred to Richmond Marketing who also work closely with Miller Brands in developing and executing Marketing Plans.

Nick Miller, Managing Director of Miller Brands said ‘We are very pleased to confirm that we have reached agreement with Richmond Marketing regarding the sales and distribution of MGD in the Irish market. Richmond have an outstanding record of developing Premium drinks brands and we are confident that they will be the perfect partner for us in continuing to build on the excellent growth that MGD has experienced over recent years. We would like to thank Beamish and Crawford for the excellent work that they have done with MGD over many years’.

Barry Connolly, Managing Director Richmond Marketing said ’We are delighted to add Miller Genuine Draft to our stable of Premium brands. We are confident that our extensive understanding and experience of the Irish market, coupled with the strong support and expertise that we will receive from Miller Brands will allow us to continue the success of MGD into the future. We will shortly be contacting all existing MGD customers to discuss how the new arrangements will work.’