We expect our employees to aspire to high levels of conduct in relation to alcohol consumption. We recently completed an internal training programme for all staff. Known as the Corporate Alcohol Responsibility Education, or CARE programme this training initiative enabled us to communicate our revised Employee Alcohol Policy. It also gave our employees the chance to refresh their knowledge of some of the key alcohol issues in the UK, such as underage drinking and binge drinking, as well as the latest on the Government’s national alcohol strategy.

We want our staff to be well versed in alcohol responsibility issues, whether they work in Finance, IT, Marketing or elsewhere. The programme was developed and delivered by a cross-functional group of employees of different levels of seniority; the rationale was to infuse knowledge throughout the organisation and to set a standard for knowledge and behaviour. All new employees are inducted on the CARE programme and we regularly update our staff, via internal communications channels, about the key issues of alcohol responsibility.

In the UK, we are also signatories of the Portman Group Code on the Naming, Packaging and Promotion of Alcoholic Drinks. In order to ensure that we meet the requirements of these codes, we regularly train our staff on the provisions contained within them. We have also set up robust internal processes to ensure we are meeting our responsibilities in this area. You can read more about our responsible marketing practices by using the links on the left or clicking here.