related internet links 

Promoting Responsible Drinking 

We want to help create a society which has a healthy respect for alcohol and its effects. Through our marketing and efforts to educate our employees, and the wider public, we hope we can make a positive difference.

Miller Brands is a contributing supporter of the Drinkaware Trust, an independent, UK-wide, public-facing body with the objective of positively changing public behaviour and the national drinking culture and helping reduce alcohol misuse and minimising alcohol-related harm. Through the Trust, we support efforts to raise awareness among parents, retailers, and other adults about the risks of underage drinking and giving alcohol to young people.

In all issues of alcohol responsibility our aim is to minimise the negative personal, social or health consequences of alcohol harm and misuse. We believe that we have a legitimate role to play in engaging stakeholders on these issues, and we want to approach these issues in an open and pragmatic way. 

Through our parent company, SABMiller, Miller Brands has also helped to establish the website talking alcohol.com. This website has been established to help people make informed choices about alcohol. The site provides information about the risks and benefits of alcohol consumption and provides links to other valuable alcohol-related resources. It also provides some of the latest news and views on alcohol. You can visit the site by clicking the image on the left.  

Miller Brands supports The Campaign for Smarter Drinking 

Miller Brands is proud to support an industry led £100 million social marketing campaign aimed at encouraging more responsible drinking among young adults and reducing the social acceptability of drunkenness.

Developed by over 45 companies as the ‘Campaign for Smarter Drinking’, the 5 year initiative is being implemented in partnership with the independent charity The Drinkaware Trust as well as the Government.

With support from the drinks industry, the campaign uses digital advertising, outdoor advertising, packaging and point of sale displays to deliver its message under the strap line “why let good times go bad?”

It does not talk down to young adults or try to lecture them, as this approach has been shown not to work. Instead it emphasises the benefits of responsible enjoyment and offers practical tips such as reminders to drink water or soft drinks, eat food and plan to get home safely. In doing so, it aims to shift the current culture with regard to alcohol by targeting those who drink to excess without punishing the majority of responsible drinkers.

For more information please visit www.drinkaware.co.uk.

 

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