We want to help create a society which has a healthy respect for alcohol and its effects. Through our marketing and efforts to educate our employees, and the wider public, we hope we can make a positive difference.
Miller Brands is a contributing supporter of the Drinkaware Trust, an independent, UK-wide, public-facing body with the objective of positively changing public behaviour and the national drinking culture and helping reduce alcohol misuse and minimising alcohol-related harm. Through the Trust, we support efforts to raise awareness among parents, retailers, and other adults about the risks of underage drinking and giving alcohol to young people.
In all issues of alcohol responsibility our aim is to minimise the negative personal, social or health consequences of alcohol harm and misuse. We believe that we have a legitimate role to play in engaging stakeholders on these issues, and we want to approach these issues in an open and pragmatic way.
Through our parent company, SABMiller, Miller Brands has also helped to establish the website talking alcohol.com. This website has been established to help people make informed choices about alcohol. The site provides information about the risks and benefits of alcohol consumption and provides links to other valuable alcohol-related resources. It also provides some of the latest news and views on alcohol. You can visit the site by clicking the image on the left.