Miller Brands

Miller Brands (UK) has a vision, to become the most admired company in the UK beer market. We will be admired for our strong portfolio of growing brands, including Peroni Nastro Azzurro, Pilsner Urquell and Miller Genuine Draft. We will be admired for our performance, continually outperforming the market. We will be admired by our employees for developing their talent and providing an enjoyable career with SABMiller. Finally we will be admired by our customers for our ability to meet and exceed their expectations and drive value into their business. Find out more about Miller Brands

29 February 2008

Miller Genuine Draft Says Goodbye To The Bottle Opener

Never one to follow the crowd, Miller Genuine Draft has always been seen as the brand that likes to do things a little differently. So it won't come as a surprise that from March, things will become easier for drinkers of Miller Genuine Draft. In order to reinforce the individuality of the brand and taking an innovative approach to highlighting the characteristics of the beer, Miller Genuine Draft will be moving from a traditional bottle top to a twist off cap.

For all press releases click here.